Resume

TED SCHNELL
(updated 12/12/2011)

Skills
Wordsmith, passionate storyteller.
Exceptional copy editor, line editor.
Proficient in AP style.
Quality assurance in editing, design.
Web content editing, curation.
Search engine optimization.
Certified in DTI content management system, Adobe InCopy/InDesign.
Social media marketing.
Innovator, knack for problem-solving to accomplish technologically difficult tasks.
Certified in DTI cloud content management system and Adobe InCopy/InDesign-based print publishing platform. Trained in use of prior CMS for former Sun-Times News Group.
Prior certification in QuarkXPress.
Accomplishments
Markets blog via social media to increase site traffic by 411 percent from January to September 2011.
Collaborated with videographer and BocaJump.com principals to produce video interviews.
Praised widely by Sun-Times Media supervisors for initiative on Feb. 10, 2010, taking lead to cover 4 a.m. earthquake in Chicago region. Swiftly gathered, posted information to company websites, sent text/email blasts to readers, posted frequent updates until morning shift took over.
Worked daily with fellow editors, reporters, photographers, designers and copy desk to prioritize content, manage page production, and assure quality of content and presentation to meet rigid deadlines.
In 1993-94, collaborated with publisher, editors and staff in merging a.m.-cycle The Wyoming Eagle and p.m.-cycle The State Tribune, into consolidated a.m.-cycle The Wyoming Tribune-Eagle in Cheyenne, Wyo.
In 1991-92, led first comprehensive redesign in at least 25 years of The Wyoming Eagle, changing typography, photo treatment and general news display. Effort very well-received.
Professional History
Digital copy editor: Patch.com, Chicago northwest suburbs – May 31, 2011 to present
Edits daily for 12 Patch.com sites to excise jargon, bring content into conformance with rules of grammar, Patch.com, AP style. Curates content. Administers SEO techniques to grow site traffic. Recommends escalation of content for broader online distribution to Huffington Post, AOL.
► Digital journalist: BocaJump.com LLC, Elgin, IL – Jan. 7, 2011 to present
Reports, curates quality content using both traditional, innovative digital applications to provide online-only coverage for hyper-local news website. Promotes content, site with SEO, social media marketing.
Blogger, writing/editing consultant: Self-employed, Elgin, IL – Dec. 14, 2010 to present
Coaches writers, generates, curates quality content for blog, news websites. Promotes content using SEO and social media marketing.
Web content editor: Sun-Times Media-West Division, Aurora, IL – September 2007 to Dec. 2, 2010
Rapidly deployed content, text/email blasts for breaking news, posted updates, including daily use of html. Coordinated print, online content for news, sports sites of four suburban daily publications. Set up all sites nightly, updated content for 11 others. Made use of SEO to increase traffic to sites. Insights on CMS patterns used by IT to diagnose, resolve system issues.
Night editor: The Courier-News, Elgin, IL – October 1994 to September 2007
Supervised night copy/design desks. Edited content for completeness, fairness, grammar, consistency with AP, local style to ensure quality content, presentation while adhering to tight deadlines. Wrote accurate, engaging headlines. Coordinated reporters, photographers for breaking news coverage. Reported, wrote columns. Twice led night staff through difficult transitions to new publishing platforms.
Education
St. Mary’s University of Winona, Minn. – B.A. in journalism; minor in art, emphasis photography.
Resume in Key Words
Wordle: Journalist